A small, careless mistake results in an overdose of awesome.
Along with the most epic Super Bowl commercial of all time, we released the most epic Super Bowl teaser of all time. 5 hours of Adrianna Lima, waiving a flag, in slow-motion. You're welcome.
Sr. Writer - Justin Bajan
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MERITS
One Show-GOLD
Creativity Online-Pick of the Day x2
Creativity Online-Pick of the Week
Addy-SILVER
Clio-SHORTLIST
Flying it Forward is a human powered initiative where JetBlue provides one individual a free flight to help make the world a little better. When they arrive at their destination, that person selects the next individual to pass the ticket onto.
To follow it, we used HTML 5 to build a multi-platform, scroll-based paralaxing site. Using our travelers Instragrams and tweets, their individual stories are told as a part of one continual journey. Users can submit how they would spread good via twitter in hopes the ticket comes to them.
692MM+ TOTAL IMPRESSIONS | 1500 + SUBMISSIONS
ACD Creative Director Writer - Ben Salsky
Sr Writer - Nick Olish
Designer - Scott Petrichko
Director - Me
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MERITS
Hatch Awards-BEST OF SHOW, GOLD, SILVER
Cannes Lions-SHORTLIST x2
Webby Award
Communication Arts Magazine
W3 Awards-GOLD x2, SILVER
MITX-CATEGORY WINNER
Creativity Online-Pick of the Day
GPSTrackit makes the roads safer, nicer places by promoting better business driver habits. Oddly enough, it’s leading to the extinction of a particular type of bird.
ACD Art Director - Sarah Spaziano
Sr Writer - Tommy McConnell
Writer - Samantha Leone
Director - Me
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Hatch Awards - Merit
Social Teasers
This campaign gives voice to underserved frequent fliers everywhere...by using the most overlooked and under appreciated fliers on the planet: pigeons.
ACD Writer: Ben Salsky
Sr Copywriter - Jack Collier
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MERIT
Creativity Online-Pick of the Day
Hatch Awards-Bronze x3
ACD Copywriter - Ben Salsky
Sr Copywriter - Jack Collier
Meet Stan. Stanton Optical’s spokes-bird and beacon, calling to all who are fed up with the overpriced and overcomplicated eye care process.
A common phrase is often heard around the presidential election, "If my candidate doesn't win, I'm leaving the country."
We gave voters that opportunity by creating an interactive web ballet where they could register their vote. After the election, Jetblue provided free-flights out of the country for members of the losing party.
Sr Writer - Jack Collier
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MERITS
One Show-Merit
Creativity Online-Pick of the Day
Creativity Online-Top Pick of the Week
Hatch Award- Bronze
Effie-Gold, Silver